Website & SEO Proposal

FOB "Fresh Off Boat" Fish Grill • Orange County

The Opportunity

3 Locations • High-Intent Local Search • Seafood & Mediterranean Focus

Target Keywords (Across All Locations)

Keyword Avg. Monthly Searches Strategy
fish grill 1,300 Primary Target ✓
seafood restaurant 880 Primary Target ✓
mediterranean restaurant 1,600 Secondary Target
fish restaurant 170 Supporting
mexican restaurant 3,600 Avoid (saturated)

Keyword Strategy

"Fish grill" and "seafood restaurant" align perfectly with FOB's brand and have strong local intent. We'll avoid "mexican restaurant"—high volume but extremely saturated and not your core differentiator.

Your 3 Locations

Irvine

1.2M
Reach

Santa Ana

813K
Reach

Costa Mesa

522K
Reach

Additional coverage: Tustin (370K), Placentia (134K)

The Challenge

Managing SEO across 3 locations requires consistent local signals—Google Business Profiles, Apple Maps listings, local citations, and location-specific content. A unified strategy ensures each location ranks in its own market.

The Solution

A new website built for SEO + a multi-location local SEO strategy that puts each FOB location on the map—literally.

SEO & Local Marketing

Multi-Location Strategy • Google Maps • Apple Maps • PPC Management

Local SEO (All 3 Locations)

  • Google Business Profile optimization & management for each location
  • Apple Maps listings setup and optimization
  • Local citation building across restaurant directories
  • Review management strategy to build social proof
  • Location-specific content for each market
  • NAP consistency (Name, Address, Phone) across the web

Organic SEO

  • On-page optimization for target keywords
  • Technical SEO monitoring and fixes
  • Content strategy to capture search demand
  • Competitor monitoring in each local market

PPC Management

  • Google Ads campaign setup and optimization
  • Local targeting by location
  • Performance reporting and bid management

Ad spend paid directly to Google, not included in package price.

Competitive Starter

Multi-Location SEO + PPC
$2,000/mo
3 locations included
  • Local SEO for all 3 locations
  • Google Business Profile management (x3)
  • Apple Maps optimization (x3)
  • Local citation building
  • Organic SEO optimization
  • Google Ads management included
  • Monthly reporting & strategy calls
What you get:
Complete local visibility across Orange County—every location optimized for Maps, organic search, and paid ads working together.

SEO: Monthly, cancel anytime with 30-day notice. Ad spend not included.

New Website

Built in Popmenu • Designed for Hospitality

Why a New Website?

Your current site needs a refresh to properly showcase FOB's unique Baja Mediterranean fusion concept, drive online orders, and rank for local searches. We'll build it in Popmenu—the platform you've requested—optimized for both conversions and SEO.

What's Included

  • Custom UX design by David Powell Design, specializing in hospitality
  • Popmenu build with full integration (ordering, menus, reservations)
  • Location pages optimized for each restaurant
  • Menu presentation designed to drive orders
  • Mobile-first design for on-the-go customers
  • SEO foundation built into every page

Design Partner

David Powell Design — UX designer specializing in hospitality and restaurant experiences.
davidpowelldesign.com

Website Package

Custom Design + Popmenu Build
$2,800
One-time fee
  • Custom UX design (hospitality specialist)
  • Popmenu platform build
  • 3 location pages (Irvine, Santa Ana, Costa Mesa)
  • Menu integration & styling
  • Online ordering optimization
  • Mobile-responsive design
  • SEO-ready page structure
Payment Terms:
$1,400 deposit to begin
Balance due at launch
Total Investment Summary
$2,000/mo + $2,800 website
Website: $1,400 deposit, $1,400 at launch

Website build: $1,400 deposit to begin, $1,400 at launch. SEO: Monthly, cancel anytime with 30-day notice. Ad spend not included.